Defying Expectations

I have found a few marketing campaigns and YouTube videos that have defied expectations lately. Whenever a commercial or an ad campaign defies expectations, it seems to be quite powerful and stick in my mind.

Over the weekend, I was talking with some friends about how incredible Amsterdam is. It's a gorgeous city, with beautiful canals and lovely people. Unfortunately, Amsterdam is also famous for some seedier things. No, I'm not worried about tourists smoking weed at the coffee shops. Amsterdam's Red Light District is famous for its prostitutes.

Here is a video that I would like to share. It's based in Amsterdam's Red Light District. This video was very powerful and left quite an impression on me.