There is something that has been bothering me for a few months. I have noticed a commercial for a rehab center that is located in Texas. Unfortunately, they named it "Santé Center for Healing."
Now, in theory, naming a rehab center after the French word for "health" would have been a good idea. However, if someone had spent about 10 minutes searching online, they might have realized that this word is also used as a toast before drinking alcohol.
When people go to drink alcoholic beverages in France, they say "à votre santé," which means "to your health." They also use "santé" or just "health."
I'm inclined to think that a recovering alcoholic does not need a reminder of a foreign term for toasting as they are trying to stay away from alcohol.
Has anyone else ever noticed a major marketing failure like this in the past?
No comments:
Post a Comment