Taking Advantage of the Polar Vortex

I found this incredible tourism ad via Mashable:

Image from Mashable.com

The genius of this billboard for Arizona Tourism is that it was smack-dab in the middle of the cold Chicago winter. I've never been to Chicago, but I've heard that it gets pretty darn cold there.

What a great way to generate interest in your warm-climate state when people are tired of wearing winter jackets and shoveling snow.

If Only for a Second

The beauty of this video is that the idea is so simple. The Mimi Foundation took 20 cancer patients and offered them a makeover. The only catch was that they couldn't open their eyes during the makeover.

The Foundation then recorded the first moment when the patients opened their eyes. It's wonderful to see their surprised expressions when they see how ridiculous they look. It helped them forget about the cancer, if only for a second.

This is such a beautiful concept. Everyone needs to laugh, especially when they're dealing with something as uncertain as a cancer diagnosis.