Mooscles

I recently found this ad via AdWeek and loved it! It's so incredible that I had to share it.

Sadly, our food supply is not what it once was. I, for one, get a bit creeped out when hearing about the antibiotics, hormones and other things that are added to our meats. Applegate Farms promotes their all-natural meats with a smart ad campaign.

Here's the link to the article from AdWeek: http://www.adweek.com/news/advertising-branding/ad-day-applegate-farms-141449

Airport Security Trays

After googling this phenomenon, I feel like I'm a bit late to the party. However, I wanted to show a picture that I recently took at Chicago O'Hare airport.

Zappos has taken advantage of an opportunity to advertize in airports. Before travelers go through security, they must deposit their shoes, phones and other assorted items in these trays. Until yesterday, I had only noticed the dull gray security trays at airports. 

What is incredible about this idea is that the folks at Zappos were definitely thinking outside the box with these campaigns.

Taking advantage of a marketing opportunity like this is a great idea. Making use of something that every single person must look at while going through airport security is absolute genius.

Defying Expectations

I have found a few marketing campaigns and YouTube videos that have defied expectations lately. Whenever a commercial or an ad campaign defies expectations, it seems to be quite powerful and stick in my mind.

Over the weekend, I was talking with some friends about how incredible Amsterdam is. It's a gorgeous city, with beautiful canals and lovely people. Unfortunately, Amsterdam is also famous for some seedier things. No, I'm not worried about tourists smoking weed at the coffee shops. Amsterdam's Red Light District is famous for its prostitutes.

Here is a video that I would like to share. It's based in Amsterdam's Red Light District. This video was very powerful and left quite an impression on me.