Let's Grow Mold Together

I love plays on words, especially when they are used in marketing. Murray's Cheese has used an expression that many of us are familiar with, "Let's grow old together." Instead of "old", they used "mold" to represent cheese in this relationship. 
 

Image from MurraysCheese.com

I always wonder how people come up with such great ideas! Some people just have a gift when it comes to wordplay. 

Bock By Popular Demand

There is a billboard that I've seen a few times in the DFW area. I finally got a chance to pull over & snap a picture. It's a play on words by Lone Star Beer and looks like this:

I enjoy a good play on words. Lone Star has replaced "Back By Popular Demand" with "Bock By Popular Demand".

Smooth Move

I visited a natural food store with a good friend and saw this gem, which instantly made me giggle:

Screenshot courtesy of TraditionalMedicinals.com

I'd never seen "Smooth Move" tea before. It helps relieve constipation & apparently will help things "move".

It reminded me of the beginning of a very funny book by Peter Mayle, an English writer who spent time in the South of France and wrote about his adventures. "Toujours Provence" begins with a funny tale of the author being given a pamphlet with constipation advice from a pharmacy in France.

I love when people write about cultural understanding and misunderstanding, especially when it comes to sensitive issues, like bowel movements.

Casttoo - The Best Way to Make Kids with Broken Bones Smile!

I found this on Pinterest and thought it was one of the coolest things I've ever seen. I remember when I broke my wrist way back when. My cast was ugly. And white. It was summer. In Texas. And very hot.

But, how cool would it have been if I'd had something like this bad boy to show off my broken wrist?

Photo courtesy of Casttoo.com.

There's a site called Casttoo.com. All you have to do is email them a digital copy of your x-ray. They'll create an image of your break and send it to you. It looks like their cast tattoos are applied to the cast with a hairdryer. 

I wish I had come up with this idea, because it's amazing!

Casttoo.com Blog Post featuring their Broken Bone "Casttoo"

Marketing Magik

The day that we woke up to the garbage men fetching a large piece of our fence out of the alley, I decided to go to Central Market on my work break. The hubby enjoys great food and I felt like he deserved something extra special for the unexpected stress. I approached three men at the wino help desk. When asked if I needed help, I asked if they had any Trocken Rieslings. The man showed me their Trocken Rieslings and I was instantly drawn to this one:

For anyone who understands German, this is Genius Marketing! In the German language, eins = one, zwei = two, drei = three. (To English speakers, "Eins" is pronounced like Heinz, "Zwei" is pronounced like sv-eye, and "Drei" is pronounced like dry.) So, to market their Trocken (German for "dry") Riesling, they made a play on words. Beautiful.

I will show some examples of not-so-genius marketing later on, where foreigners are allowed to play with English words, sometimes to disastrous consequences.

We have yet to try this wine, but that is some damn fine marketing, my friends. I will let you know if it was actually dry.