This is something that I have often wondered about. How is it that the plain old bar soap fell out of favor with consumers? Bar soap is easier to use than shower gels, as no sponge is required.
I found a couple of articles discussing the shift from bar soaps to shower gels. I'm not really sure if an article in the UK DailyMail counts as a credible news source, but it does mention some valid points about the difference between bar soaps and shower gels.
"The great shower gel con: It's expensive...."
http://www.dailymail.co.uk/news/article-2048496/Shower-gel-better-soap-It-just-wont-wash.html
and
"Liquids Move Up in the Soap Market"
http://www.happi.com/articles/2000/12/liquids-move-up-in-the-soap-market
It makes me wonder if it was simply a marketing initiative or if consumers actually prefer the liquid versions of soaps.
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