Nivea Ad with Phone Charger

Last week, I attended a Social Media Club Dallas event. They're always fun and I learn a lot about marketing and of course, social media. The speaker was Jay Baer, who has written a book called "Youtility", which is marketing by helping your customers.

One of the examples of Youtility used in marketing was a Nivea sunblock print ad in Brazil. They were selling suntan lotion and created an ad that could charge your smartphone using solar electricity.

Incredible! People will remember this campaign because of its genius. They will also likely tell their friends about it because it helped them to easily charge their phones.

Water-Generating Billboard In Peru

I am a sucker for any marketing campaign that can make the world a better place. That is exactly what UTEC, Peru's University of Engineering and Technology, accomplished with a campaign to increase their enrollment.

They teamed up with Peruvian ad agency Mayo Publicidad to create an incredible billboard that helped turn the humidity in the air into clean drinking water.

Check out the video below:

Let's Grow Mold Together

I love plays on words, especially when they are used in marketing. Murray's Cheese has used an expression that many of us are familiar with, "Let's grow old together." Instead of "old", they used "mold" to represent cheese in this relationship. 
 

Image from MurraysCheese.com

I always wonder how people come up with such great ideas! Some people just have a gift when it comes to wordplay. 

The German Quiz

I recently stumbled on a lovely thing called The German Quiz, which was a quiz to see exactly how German you are. It's quite facetious, but still hilarious, including an image of a man wearing a fanny pack and rocking his socks with sandals.

Image from adam-fletcher.co.uk/howtobegerman

After taking the quiz, I realized that The German Quiz was a clever ploy to draw attention to a new book written by Adam Fletcher, an Englishman living in Berlin.

Hashtags in Music Videos

This might not be a new phenomenon. I must admit that I listen to music and other things while I'm working, but I don't watch the videos.

When I showed the video for Robin Thicke's Blurred Lines to my husband, he asked what the hashtags were all about. That is a very good way for Robin Thicke to inspire his fans to mention his song via social media. 

I Heart Shiner

There's a marketing campaign that Shiner Bock beer has been using:

Image from BeerTripper.com

I love how they've added the heart to the map of Texas, where the city of Shiner is located. It's an innovative way to show how Shiner Bock beer is used to represent Texas and Texas pride. 

Who Rescued Who?

Image from Petco.com

I have seen this sticker on a few vehicles lately. As a pet lover, I find this message very powerful.

Animals bring so much joy into our lives. At my home, we have one dog, and a kitty who has his own bowl and a litter box, but does not technically live with us. I don't consider him a rescue, though, as I know that he visits his real home sometimes.

They bring a lot of joy to our lives. Animals are so wonderful for your well-being. Every time I see this message, it makes me smile and think about the two sweet boys that I have at home.