Sunday, October 6, 2013

Water-Generating Billboard In Peru

I am a sucker for any marketing campaign that can make the world a better place. That is exactly what UTEC, Peru's University of Engineering and Technology, accomplished with a campaign to increase their enrollment.

They teamed up with Peruvian ad agency Mayo Publicidad to create an incredible billboard that helped turn the humidity in the air into clean drinking water.

Check out the video below:


No comments:

Post a Comment