I found an article via NPR (National Public Radio) about the Oreo cookie and how they marketed it in China. If companies and businesses plan to bring their products to different markets or countries, they must do research.
People all over the world are driven by different goals and motivators. It's amazing when companies just assume that the American way will be the "right" way, no matter where they sell their products.
This article is a great example of how Oreo's marketing team listened to the Chinese public regarding their tastes and preferences:
http://www.npr.org/blogs/money/2012/01/27/145918343/rethinking-the-oreo-for-chinese-consumers
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