Dr Pepper Ten

Last night I went to my first Dallas Stars hockey game. We had a good time, but I was surreptitiously watching all of the marketing going on most of the time.

According to my family, hockey in the South is not the same hockey that was played years ago in Canada. There is much more of an emphasis on marketing and fighting. But hey, people go to hockey games to be entertained, not necessarily to watch and enjoy the sport.

I think that one of my favorite ads was this one by Dr Pepper Ten:

From Dallas Stars Program

I love the use of Duck Tape spelling out the word "ten" and how Dr Pepper Ten is trying to assert its own manliness with this ad.