Fat Shaming

There's something that has been bothering me for a while. Every time I've visited Women's Health Magazine's website, I've seen a nasty little message. As a person who is trying to better themselves by finding effective workouts, healthy recipes, and healthy living tips, I'm pretty sure that the last thing I need to see when I visit womenshealthmag.com is this message:

Women's Health Magazine #FatShaming message

When a company wants to earn new customers or have people sign up for their mailing list, they usually aim to please them. Women's Health Magazine has devised a way for people to feel bad about themselves when clicking through their website. Not only does this disturb me as a consumer, but it disappoints me. The world doesn't need any more negativity, especially from a magazine whose website is introduced as "It's good to be you! Feel better and look younger with the best workout routines, easy eating plans, printable guides and more" in search results.

It fascinates me that someone on the Women's Health Magazine team thought this was a good idea.

Do It for Denmark

A truly genius campaign from a Danish travel agency. They noticed a very low birthrate in Denmark, and the statistic that "Danes have 46% more sex on city holidays". So, they came up with this gem of an advertising campaign: "Do It for Denmark"

This campaign is one of  the reasons why I love and enjoy marketing so much. They have used humor and some facts to create a simple slogan that is hard to forget. Thank you Spies for creating this amazing campaign that will likely forever be on people's minds when they think of Denmark and its people.

Koko Brown from Kona Brewing Co.

One day we will make it to this brewery. One day. And it will be glorious...

Bottlecap from a tasty Koko Brown

It's been a couple of years since I discovered this brewery. My first beer was the Pipeline Porter, which is a dark beer made with Kona coffee. It's delicious.

The most recent one that I found was Koko Brown, a dark beer made with toasted coconut. It's also delicious.

But, my favorite thing about Kona Brewing Co. are their bottlecaps. Since their beer is brewed in Hawaii, they teach you a Hawaiian word on each of their bottlecaps. It's supposed to make us smarter by drinking their beer, but I think that it's a charming way that they've emphasized the Hawaiian language and culture with their brand.

Taking Advantage of the Polar Vortex

I found this incredible tourism ad via Mashable:

Image from Mashable.com

The genius of this billboard for Arizona Tourism is that it was smack-dab in the middle of the cold Chicago winter. I've never been to Chicago, but I've heard that it gets pretty darn cold there.

What a great way to generate interest in your warm-climate state when people are tired of wearing winter jackets and shoveling snow.

If Only for a Second

The beauty of this video is that the idea is so simple. The Mimi Foundation took 20 cancer patients and offered them a makeover. The only catch was that they couldn't open their eyes during the makeover.

The Foundation then recorded the first moment when the patients opened their eyes. It's wonderful to see their surprised expressions when they see how ridiculous they look. It helped them forget about the cancer, if only for a second.

This is such a beautiful concept. Everyone needs to laugh, especially when they're dealing with something as uncertain as a cancer diagnosis.

This is (Almost) Too Much

When I saw the photo below, I knew that I had to use it on my blog. Photos like this are one of the reasons why I started this blog.

Images courtesy of MotoCorsa.com

How ingenius that the team at MotoCorsa, a Portland, Oregon, Ducati dealership decided to do their photoshoot with both a sexy female model and some of their own male employees! What a smart way for this dealership to get tons of attention.

It's a little bit ridiculous, but hilarious that they did this campaign. It's always great when a brand can show that they don't take themselves too seriously!

P.S. The video that they posted on their YouTube page is pretty amazing. It's posted below:

Nivea Ad with Phone Charger

Last week, I attended a Social Media Club Dallas event. They're always fun and I learn a lot about marketing and of course, social media. The speaker was Jay Baer, who has written a book called "Youtility", which is marketing by helping your customers.

One of the examples of Youtility used in marketing was a Nivea sunblock print ad in Brazil. They were selling suntan lotion and created an ad that could charge your smartphone using solar electricity.

Incredible! People will remember this campaign because of its genius. They will also likely tell their friends about it because it helped them to easily charge their phones.